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Wild Mountain lands Lightfoot, closes in on headliner

Wild Mountain Festival 2019

Masha Scheele
reporter@hintonvoice.ca


With just 20 weeks left before the 13th Wild Mountain Music Festival is here again, the organizers are feeling optimistic about how the event is shaping up.

Still waiting to hear back from their potential headliner, festival president Layne Seabrook, did reveal that she’s an American rock/blues/country/folk artist. 

Terra Lightfoot is confirmed as a ‘sub-headliner’ this year along with a second sub-headliner in the works. Lightfoot was a fan favourite from 2019, said Seabrook.

Other confirmed acts include Edmonton-based Swear By The Moon, Misery Mountain Boys and Back Porch Swing.

After a successful festival last summer despite the rain, organizers were able to increase both their band budget and their marketing budget.

“Last year we were super conservative on everything because we didn’t know where we would be. Just to be fiscally responsible for everybody that’s investing in it,” said Seabrook.

The most important thing was to create a sustainable financial plan to ensure survival if another year of horrible weather happened, said Seabrook.

He added that they’re not quite there yet, and it will take another few years similar to last year to put some money away as a safety net.

Seabrook hopes to get around 30 per cent more turnout to the festival than they had last year.

“Looking at the last 12 years, numbers are between 2,000 and 2,500 people,” he said.

More sponsors have stepped up compared to last year’s 77 businesses, which is hugely beneficial for the event.

A new community initiative during this year’s festival is a youth media team that will be livestreaming and documenting the weekend.

Schools in Hinton have been approached for feedback on the team and three or four locals will be selected to be part of it.

On top of that, youth will again get the chance to play on stage throughout the day on Saturday of the festival.

“Last year for the first time ever we had local youth play on stage on the Saturday. We’re going to continue that, that’s kind of our community initiative,” Seabrook said.

Registration for this will be available on the website closer to the summer.

Registration for volunteers is already available on the website and they currently have around 50 signed up.

Each year the festival utilizes up to 250 volunteers, while last year they streamlined some jobs and brought it down to 220 volunteers, Seabrook explained.

Vendor applications are also being accepted online with a few already signed up. This year’s festival takes place July 17-20 and early bird tickets are available now at wildmtnmusic.ca.

Tickets will also be available for purchase April 1 at Cold Creek Boutique and The Old Grind.